Corporation 2020: PUMA

The German sportswear company Puma is leading the way in transparency and disclosure of its external costs to society. It measures, evaluates and publishes data on its carbon emissions, freshwater usage, pollution and waste. The unique aspect of this exercise is that Puma has measured and monetized these impacts, calculating them along its entire supply chain. It has effectively created the world's first environmental profit-and-loss statement. 

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